OUR VISION
OUR VISION
In a world often driven by hype and short-term gains, we stand for something different. We prioritize people over profit, integrity over shortcuts, and genuine achievement over empty recognition. Our goal is to foster a competitive landscape that values hard work, dedication, and the spirit of the sport.
OUR MISSION
OUR MISSION
The World Fitness Project (WFP) is dedicated to empowering athletes of all levels by providing a platform to compete, grow, and thrive in the sport of fitness. Guided by our motto, For Athletes, By Athletes, we are committed to building a competitive league that prioritizes stability, creates opportunity, and drives success.
We achieve this by offering a path for athletes at every stage of their journey, elevating the sport to new heights, and building a comprehensive fitness ecosystem that fosters growth from the ground up.
PEOPLE MATTER MORE
PEOPLE MATTER MORE
The World Fitness Project is an organization where people come first. We’re committed to creating a culture where everyone—athletes, partners, and team members are valued and prioritized.
For the WFP team, this concept is not a new one. Our leadership team has spent nearly four decades building successful organizations rooted in this philosophy, and it remains the core of our culture.
WFP TEAM
WFP TEAM
At the heart of the World Fitness Project is a diverse group of passionate professionals committed to creating a more connected world through fitness. Our team is made up of successful business owners, nonprofit directors, fitness community members, and skilled leaders who share one common goal: to expand and support the broader global fitness community.
Together, we’re making fitness a force for positive change—and we’re just getting started.
Core VALUES
Core VALUES
From the beginning, WFP was founded on key principles that guide everything we do:
Safety, Competition, and Community – We strive to create an environment where these values coexist at every stage of an athlete’s journey.
Collaboration and Open-Mindedness – We believe that the best ideas can come from unexpected places. Every voice matters, and we are committed to listening and evolving.
Adaptability – Growth requires flexibility. We embrace change and innovation when it serves our athletes and the broader community.